Kia Motors set to enter India
It’s no secret that Kia Motors, a part of the Hyundai Motor Group has been exploring an entry into the Indian market for several years. In fact, it’s surprising that Kia has taken so long to enter such an important market that has long been ripe for the picking. Newbie Kia has the massive advantage of piggybacking on sister brand Hyundai, which is a hugely successful in India, to tap a country forecast to have five million car buyers ever year, by 2020. Kia’s model line-up which ranges from budget hatchbacks to premium SUVs and sedans would be well suited to the Indian market, especially since many of them share the same underpinnings with popular Hyundai models in the market. Hence, developing the right products for India may not be that big a challenge as setting up an all-new factory and supplier base, building a dealer network and of course, establishing the Kia brand. Besides, to compete effectively, Kia would have to start with a high level of localisation fro...